LVMH risks little but stands to gain much in its investment in fashion-startup Madhappy. That investment is less about the brand's fashions than with how it has instilled meaning relevant to GenZ and Millennial customers on which LVMH's future depends.
LVMH Leans Into Luxury's Future With Its Investment In Mission-Driven Madhappy
Forbes - 12 Oct 2019 16:15
LVMH risks little but stands to gain much in its investment in fashion-startup Madhappy. That investment is less about the brand's fashions than with how it has instilled meaning relevant to GenZ and Millennial customers on which LVMH's future depends.
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